Artificial Intelligence (AI)

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.

Solution leverages the power of AI and Ipsos’ industry leading expertise as a single source of truth for brand and reputation management and reporting.

In five points, we look at attitudes among adults with kids in school on everything from banning ChatGPT to teaching AI in class.

In the fast-paced world of business, having precise and top-quality information is like having a valuable asset. Artificial Intelligence (AI) is the key to making this information even better.

In this white paper we explore how generative AI can be used within qualitative research.

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Five reasons why the time to act for pharma is now.

Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.