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Artificial Intelligence (AI)

Ipsos Launches Product Studio: A New Era of Product Testing
Product Testing News

Ipsos Launches Product Studio: A New Era of Product Testing

Discover Product Studio by Ipsos: Where AI speed, scientific rigor, and deep human insight converge.
Conversations with AI Part II
Artificial Intelligence (AI) Publication

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we explore how generative AI can be used within qualitative research.
Very Human Reactions to AI
Artificial Intelligence (AI) Publication

Very Human Reactions to AI – The impact of cultural expectations and what this means for brands

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.
Ipsos Update – September 2023
Society Publication

Ipsos Update – September 2023

Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
The doctor-patient relationship in the generative AI era
Healthcare Publication

The doctor-patient relationship in the generative AI era

Five reasons why the time to act for pharma is now.
Ipsos Update – August 2023
Environmental, Social and Governance (ESG) Publication

Ipsos Update – August 2023

Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
AI is making the world more nervous
Global Advisor Survey

AI is making the world more nervous

One in three workers expect AI to lead to the loss of their current job.
Ipsos Update – July 2023
Artificial Intelligence (AI) Publication

Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Conversations with AI
Artificial Intelligence (AI) Publication

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
Ipsos Update – May 2023
Sustainability Publication

Ipsos Update – May 2023

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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