Artificial Intelligence (AI)


ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
Consumer Behaviour Publication

Researchers will move faster in 2023 with digital survey automation

How DIY surveys are delivering faster, more cost-effective consumer insights.

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

Seven tips for putting your Artificial Intelligence to work

Synthesio expert shares advice for how to ride the AI wave.

Introducing Synthesio’s trend discovery engine: Topic Modeling

Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
Data Science Publication

Brand leaders share top tips for scaling social intelligence

Synthesio expert shares social intelligence program best practices and mistakes to avoid.
Data Science Publication

How to Get Your Big and Small Data Together with Data Hybridization

Data hybridization brings together structured and unstructured data to help brands gain market advantage.

AI Meets Consumer Insights: Welcome to the era of AICI

More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.

Ipsos Update - February 2022

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.