Artificial Intelligence (AI)


AI is making the world more nervous

One in three workers expect AI to lead to the loss of their current job.

Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.
Sustainability Publication

Ipsos Update – May 2023

Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

ChatGPT and the rise of generative AI: navigating the changing landscape of AI

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
Consumer Behaviour Publication

Researchers will move faster in 2023 with digital survey automation

How DIY surveys are delivering faster, more cost-effective consumer insights.

The myths and realities of social intelligence and analytics

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

Seven tips for putting your Artificial Intelligence to work

Synthesio expert shares advice for how to ride the AI wave.

Introducing Synthesio’s trend discovery engine: Topic Modeling

Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!