Brand Measurement

As you may know, today our country is enjoying the presence of one of the world's leading thinkers within marketing: Byron Sharp. (https://howbrandsgrowevent.nl/)
His book 'How brands grow' inspired us to take a critical look at his ideas and to explore how we can use his philosophy to enhance our methods and solutions.

We equiped football fans with the latest Shimmer Biometric technology to capture their emotional reactions to Super Bowl ads. Some of them which were loved the most, didn't score that well in terms of emotional pay off. How come?