Consumer Behaviour


Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

Ipsos' Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

Ipsos' Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
Innovation Publication

The New Era of Innovation

Shattering the Stage Gates with Generative AI.
Generations Survey

Ipsos Generations Report 2024: Are we prepared for population decline?

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

[ Webinar ] KEYS - The year ahead: Visions of the Future

The start of a new year is a time for reflection – and optimism. Seven in ten people around the world say things will be better for them over next 12 months than they were in 2023.
Ipsos Update Publication

Ipsos Update – January 2024

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Online Research Publication

The power of hybrid communities

Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.

Testing a sustainable replenishment model with a reusable pack

Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.
Consumer Behaviour Publication

Researchers will move faster in 2023 with digital survey automation

How DIY surveys are delivering faster, more cost-effective consumer insights.