Consumer Behaviour

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults, and demonstrates why demographic changes are no longer just a political issue

The start of a new year is a time for reflection – and optimism. Seven in ten people around the world say things will be better for them over next 12 months than they were in 2023.

AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.

Ipsos gives businesses, governments and public bodies the confidence they need to take the right actions for the benefit of people and the planet, to drive long-term prosperity for all. Discover how.

How DIY surveys are delivering faster, more cost-effective consumer insights.

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.

The total product experience is driven by more than just sensory signals.

In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.