Consumer Behaviour


Inflation Survey

High food prices are taking a bite out of budgets

And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.
Product Testing Publication

We’re more than our senses: Taking product development to the next level

The total product experience is driven by more than just sensory signals.

Data Dive: How people feel about climate change and what to do about it

In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.
Automotive Publication

What Do Online Consumers Really Think of Electric Cars in 2022

Social data reveals how consumers feel about new Electric Vehicle (EV) models
Social Intelligence Publication

How social insights help fashion brands stay on trend

To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
Consumer Behaviour Publication

Topic Modeling: A new approach to spotting consumer insights

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
Insights Event

[Webinar] KEYS - Making a difference? Brands in real lives

This Ipsos webinar series is dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.