Consumers

AI hype is everywhere, but are advertisers truly prepared to harness its full potential?

Sentiment is up significantly in both the Asia-Pacific and Europe according to the Ipsos Global Consumer Confidence Index for June 2025

Sentiment is mixed in North America, down in the Asia-Pacific

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

All four sub-indices show declines this month

Sentiment falls sharply among Latin American countries.

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

How to build brand success across generations with the power of empathy