Consumers


Politics Survey

Know the New America: April 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Politics Survey

Know the New America: March 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy

February 2025: Consumer confidence stable following last month’s uptick

Sentiment is mixed in both Latin America and Europe.
Ipsos Update Publication

Ipsos Update – March 2025

Love, ESG, Influence … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Consumers Publication

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
Consumers Events replay

[Webinar] KEYS – Brand Talk LIVE

Are you ready to uncover the secrets that underpin powerful brands in today’s ever-evolving landscape? From outstanding creative to enduring brand assets, we’ll be uncovering how brands can shape people’s expectations and deliver Brand Success.