Consumers


July 2024: Consumer confidence mixed in Asia-Pacific

In contrast, sentiment is up in the Middle East and Africa.
Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre
Consumers Survey

June 2024: Consumer confidence down in Middle East

In contrast, sentiment is mixed in Europe amid backdrop of approaching EU elections.
Consumers Publication

Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful

How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
Consumers Survey

April 2024: Consumer confidence largely up in Europe

In contrast, sentiment is mixed in the Asia-Pacific and Latin America.

Ipsos Global Consumer Confidence Index

Each month, Ipsos tracks attitudes of consumers in 29 markets on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.
Shopper Publication

How context can inspire brand growth

Shaping brands through contextual insights
Mobility Survey

European Mobility becomes more and more electrified : growing popularity of electric bikes, while the consideration for EV stays high

Europ Assistance (“EA”) today announced the international findings of their 2nd edition of the Mobility Barometer. The survey was conducted among 8,000 people across 8 countries in Europe: Belgium, France, Germany, Italy, Portugal, Spain, Austria and the Czech Republic. It tracks Europeans' mobility habits. The survey was taken between December 14th 2023 and January 18th, 2024.

March 2024: Consumer confidence mixed throughout Europe

Spain and Italy are up significantly while Great Britain and Sweden decline.