Consumption


New global study: Today’s views that will shape tomorrow’s food

Around the globe, people are more likely to think that their access to healthy and quality food will increase in the future, but that it will come at a price, according to a new Global Advisor survey from Ipsos. Those surveyed are more than twice as likely to say that the costs of food will get worse in the future than believe it will improve.
Qualitative Publication

Consumer DIP

How do you ensure you have engaging marketers and how can you let them experience the daily life of their consumers?
Consumers Publication

Purchase decisions in a busy, busy world: A behavioral science perspective

The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.

[EVENT] Global Business Influencers 2017 - European Launch

Global Business Influencers are the driving force behind business and investment decisions globally, leading their companies into a future where disruption is becoming the norm and technology is at the top of agenda for many.
Affluent Survey

The European Affluent Splurges on Christmas Gifts

Christmas is just around the corner. How does the European Affluent celebrate Christmas? Here are some facts. 88% of all European Affluent celebrate Christmas.