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Purchase decisions in a busy, busy world: A behavioral science perspective

The content of our memories and the ease with which these memories come to mind (salience) serve as heuristics that influence the choices we make.

Although brand salience is important, it is not the only factor that determines the final choice for a brand. As much as we would like our decisions to be thoughtful and fully considered, the large amount of information, lack of time and our limited mental capacity make it difficult to do so.

 

 

supermarketDownload the white paper to read more about it:

Purchase decisions in a busy, busy world: A behavioral science perspective

 

 

More information?
At Ipsos we know that market understanding represents the foundation of nearly all marketing activities. We aim at understanding people, brands and markets to drive business growth. We help you to:

  • accelerate decision-making to keep up with the market
  • segment your consumers, shoppers, products or usage occasions
  • identify innovation platforms and unmet needs
  • better target your consumers
  • (re)position your brand
  • optimize your brand and product portfolio
  • identify stretching opportunities for your brand

Read more about brand strategies here or contact Lizet van de Kamp.

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