Brand Image

Culture shapes what people value, share, reject and buy. And as culture keeps shifting, staying relevant as a brand becomes both more important, and more difficult.

What the 2026 World Cup Reveals About Making Sustainability Work for People.

In this final KEYS webinar of the year, we’ll be looking at the last 12 months through the rear-view mirror.

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.

Why socially conscious branding matters

For over 20 years, awareness, image, and donation patterns for a great number of charities in the Netherlands have been measured in the Chari*Scope research program. Within this program, Ipsos offers different modules to help charities better understand their position and their (potential) donors.

This webinar is the second in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.