Ipsos Update – January 2025

Welcome to the first edition of Ipsos Update for 2025.

As we enter 2025 we take on a reflective mood and analyse what has been an eventful 2024. The widely received Ipsos Almanac takes us through the events, trends and surprises of the last 12 months and invites the finest experts from across the organisation to guide us on everything from elections, technology, assassination attempts, brands and Brat. Come, take a look.

As well as looking retrospectively, we also turn our attention to the future in the latest Predictions survey, where we ask the public in 33 countries how they feel the coming year will be for them, their family, and the economy. We ask them their thoughts on other issues too, like AI, the climate, and even aliens!

We hope you found 2024 as insightful as we did, we look forward to more exploration with you in the future. 

Happy New Year!

In this edition:

Almanac 2025 – Our annual review of how the events, trends and surprises of the last 12 months will shape what happens next.

Global Predictions for 2025 – The latest report examines public expectations around issues like immigration, technology, AI and war, as well as sentiments for 2025.

The Employee Customer Ripple Effect – We outline why it is crucial for organisations to think about EX and CX together, to drive better business performance.

Global Trends in Pakistan – The Pakistan launch highlights the country’s similar and distinctive trends compared with the rest of world, emerging markets, MENA region, and Muslim countries.

World’s Best Cities 2025 – A global study published by Resonance and powered by Ipsos that evaluates cities based on their livability, lovability, and prosperity.

What The Future: Transportation – Consumer sentiment remains divided; while there is optimism about technology, there are concerns regarding costs, privacy, and politicisation.

State of Democracy – We offer an in-depth analysis of democratic perceptions in eight Western countries, highlighting significant disparities and a strong demand for systemic reform.

Navigating Through Turbulence – Ipsos Karian & Box explores the diverse global perspectives on the rise of artificial intelligence.

Also, with President-elect Trump promising mass deportations, find out how Americans feel about immigration; Ipsos Synthesio analyses women’s health in Scandinavia; the 12th edition of French Fractures measures opinions of the French on the state of society; and explore the active lives of English children.