Media


Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre
Advertising Publication

Unlocking the creative potential of out-of-home advertising

Thinking outside of the billboard.

Data Dive: Fake news in the age of AI

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.
Ipsos Update Publication

Ipsos Update – April 2023

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Social Intelligence Publication

Fashion Weeks: Has K-Pop stolen the shows?

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
Ipsos Update Publication

Ipsos Update – August 2022

With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.

Television is the primary news source for 75% of EU citizens

A dedicated Eurobarometer survey conducted by Ipsos for the European Parliament takes an in-depth look at media habits, trust in different media sources as well as attitudes towards the threat of disinformation.
Digital Survey

Europeans and Intellectual Property

Ipsos is pleased to announce the results of the third wave of European Citizens and Intellectual Property.
Ipsos Update Publication

Ipsos Update - November 2020

This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.