Quality of Life


Society Publication

Widespread nostalgia for the old days, with many saying things were better back in 1975

Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.

Quality of life in European cities

Better city, better life! New survey results for European Commission report on the quality of life in European cities.
Corona Survey

Around the world, people yearn for significant change rather than a return to a “pre-COVID normal”

A new global Ipsos survey for the World Economic Forum unveils a profound and widespread desire for change rather than a return to how things were before the COVID-19 pandemic.

Are you better off than your parents were? That depends on money

The No. 1 thing people feel worse off than their parents about is retirement.
Mobile Survey

Global Divide on Social Mobility

Ipsos' survey for the World Economic Forum shows widespread enthusiasm about the future in emerging markets contrasting with rampant pessimism in mature economies.

The fall of the Berlin Wall

Global Advisor survey about people’s current perception of the impact the Fall of the Iron Curtain has had.
Society Publication

Only a third around the world say that they are looking forward to their old age

Why we should change negative perceptions of ageing
Middle-class Publication

African Lions: Who are Africa’s rising middle class?

The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?