Social Listening

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.

Understanding consumer preferences and behaviors is the backbone of all good go-to-market, brand, and innovation strategies. It’s the foundation for attracting and retaining customers, and delivering experiences and products that exceed expectations – especially important now that empowered consumers have more choices, greater knowledge, and higher demands. But today’s pace of change and the explosion of digital channels have made it difficult for marketing and insights pros to keep up.

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.

What people are saying online about Tinder, Bumble, and Hinge.

The view from online: unfiltered, uncensored & unsolicited.