Sports

Ipsos Update – August 2026
Refugees Publication

Ipsos Update – August 2026

Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.
Global Attitudes Towards the FIFA World Cup 2018 in Russia
Sports Survey

Global Attitudes Towards the FIFA World Cup 2018 in Russia

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.
“Moodvertising” during the World Cup
Sports Publication

“Moodvertising” during the World Cup

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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