Sports

A new global Ipsos study conducted with the World Economic Forum explores attitudes to sports and finds that globally most (58%) would like to practice more but say they lack of time to do so (37%).

Six in ten (62%) say the event marks an important opportunity for the world to come together after the Covid-19 pandemic

More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.

Experts say women are more prone to emotional eating due to various psychological factors.

Under exercising, anxiety, overeating top the list with women more likely to say they are impacted.

Three in five people across 29 countries say eating well is more important than being thin.

Don’t just participate, go all the way!

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.

Why is the mood of the crowd so important? How can it influence the ROI of your advertising?