Trends & Prospective


Forecasting Publication

The Perils of Prediction - A podcast with Ben Page

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
Social Media Publication

What’s trending in online fashion conversations: insights about trends, brands, and Gen Z

Social data reveals new insights about fashion trends and shoppers
Trends & Prospective Publication

Global Trends 2021: Aftershocks and continuity

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
Trends & Prospective Publication

Shaping 2025 and Beyond

Shaping 2025 and Beyond is a new report from Ipsos Futures experts which describes plausible, thought-provoking scenarios of what the next five years may bring, helping governments, businesses and societies strategise for 2025 and beyond.

Global predictions for 2021

After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
Consumption Survey

World Luxury Tracking: Between new constraints & new expectations

Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
Ipsos Update Publication

Ipsos Update - September 2020

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.