• Home
  • Virtual Reality

Virtual Reality

Enthusiasm for the metaverse and extended reality is highest in emerging countries
Global Advisor Survey

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
The power of virtual and augmented reality | Ipsos
Digital Publication

Creating a sense of presence: The power of virtual and augmented reality

Exploring the demand for more immersive experiences as we move into a more digital world.
grocery aisle | phygital | Ipsos
Shopper Publication

Let’s Get Phygital

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.
Virtual Reality: Hype or the Future?
Virtual Reality Publication

Virtual Reality: Hype or the Future?

Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?