New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents, covering two-thirds of the world’s population and featuring the biggest CO2 producers. Every year, EDF publishes an international status report on opinions, knowledge, expectations and levels of engagement in relation to climate change, as matter for reflection and to contribute to the constructive search for solutions for the future.
This month’s edition features stories on how global values are shifting, international threats and responses, the COP26 climate change conference, today’s retail environment, and perspectives on women’s experiences.
Just 25% of New Zealanders believe mental health and physical health are treated equally in the healthcare system according to an Ipsos Global Advisor Study. Over half (52%) believe that physical health is treated as more important than mental health.
