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Global Views on AI
New Zealanders are more nervous than the global average about the impact of AI on products and services. A new 31-country Ipsos Global Advisor survey found that 63% New Zealanders say that products and services that use AI make them nervous (compared with 52% global country average).
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World Refugee Day 2023: Support for the principle of refuge remains high despite a decline since 2022
A global country average of 74% of people, in the 29 countries surveyed, agreed in principle that people should be able to take refuge in other countries, including their own, to escape war or persecution.
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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We need to talk about generations - Understanding generations
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
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Ipsos / Whanganui & Partners Business Survey
Thank you for your interest in the 2023 Whanganui & Partners business survey, conducted by Ipsos. Terms & Conditions for the prize draw are below.
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Ipsos picks up four golds at the 2023 NZ REAWARDS
The awards covered disparate topics including Customer Experience, Financial Services, Not for Profits and Mental Health.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?