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Opinion Polls: A continual improvement process
Political opinion polls come under great scrutiny in the run-up to elections, as we try to make sense of often changing and sometimes fragmenting political landscapes. But by implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
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Ipsos NZ Issues Monitor – February 2022
Inflation is now the biggest issue facing New Zealanders and housing hasn’t gone away.
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COVID-19 – Mind and Mood of New Zealanders: The Arrival of Omicron
51% of New Zealanders are happy with the red traffic light setting's balance between containing the virus and allowing us to live our lives. But the other half are torn - with a quarter wanting tighter restrictions and a further quarter calling to loosen restrictions.
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Global consumer confidence remains still
No significant change in sentiment since last month in most of survey’s 24 countries; global index on par with pre-pandemic level.
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Social listening: Higher education’s competitive advantage
As competition among universities rises, many are turning to social listening to attract students and grow their brands.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Love (and business) unlimited: Valentine's Day has gone global
Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.
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Future of Insights
Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.
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Ipsos Update - February 2022
Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.