Customer Experience


Ipsos Update Publication

Ipsos Update – January 2023

Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Customer Experience Publication

CX Service Design: Creating emotional attachment and driving brand growth

Designing customer experiences that drive business success
Inflation Publication

Ipsos Update – December 2022

Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Customer Experience Publication

Got30: An Ipsos vodcast

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance. We publish new videos every other week.
Customer Experience Publication

Putting in the Effort: Why treating customers fairly is key to business success

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
Customer Experience Publication

Five online shopping barriers UX can solve

Optimising the eCommerce Experience
Customer Experience Publication

Bridging the Brand Experience Gap

How to align brand promise and customer experience for business success
Customer Experience Publication

Creating a sense of presence: The power of virtual and augmented reality

Exploring the demand for more immersive experiences as we move into a more digital world.
Customer Experience Publication

The Key To Your CX Success

Finding the right customer experience KPI for your business