Ipsos was named the #1 Most Innovative Insights & Analytics Company in 2024.
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Looking back at our body of work in 2024, we are bursting with pride at the exciting innovations and advancements Ipsos has contributed to the Insights & Research community.
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
Wishing you the very best of the season, and looking forward to doing more great things together in 2025 – Ipsos’ 50th Anniversary!
Happy holidays from your friends at Ipsos.
Younger consumers are among the two-thirds (67%) of Americans who plan to shop mostly online this holiday season.
Younger consumers are among the two-thirds (67%)...
33% of Affluent Americans are increasing their spending on private label brands. Here’s why.
33% of Affluent Americans are increasing their spending...
Using Ipsos’ Censydiam human motivation model to create people and pet personas, our client developed and evaluated 40 new product innovation ideas.
Using Ipsos’ Censydiam human motivation model to create people and pet personas...
Explore five pressing Insights challenges & Ipsos’ innovative agile solutions.
Bookmark our Insights to Activate series to explore six timely topics, each with impactful insights that you can activate immediately.
Bookmark our Insights to Activate series to explore ...
Our panel-member first approach is in part why Ipsos KnowledgePanel completion rates with respondents went up 7 percentage points compared to last year.
Our panel-member first approach is in part why Ipsos KnowledgePanel completion...
Washington, D.C. ranks as the eighth most livable city according to the Ipsos/Resonance annual America’s Best Cities report. Is your city on the list?
Washington, D.C. ranks as the eighth most livable city according to...
Ipsos and its clients celebrated nine wins at the 2024 ARF Ogilvy Awards.
Ipsos Global Trends launches its 10 year anniversary edition, highlighting nine opportunities for US brands and policymakers.
Ipsos Global Trends launches its 10 year anniversary edition...
11% of shoppers say AI is most useful for summarizing reviews, according to What the Future: Shopping.
12% of parents fall into the “Explorer” parenting style. Learn more in What the Future: Parenting.
12% of parents fall into the “Explorer” parenting style...
Hear experts from Estée Lauder and Ipsos dive into the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents.
Hear experts from Estée Lauder and Ipsos dive into the ...
Acting with Empathy can influence brand choice by 14%. Here’s how context inspires brand growth.
Acting with Empathy can influence brand choice by 14%. ...
These were the 15 best Super Bowls ads of 2024, and the reasons why!
Recognized with a GEM award from the ANA, The Path now features 16 in-depth conversations with senior Insights and Analytics executives from some of the world's biggest brands.
Recognized with a GEM award from the ANA, The Path now features 16...
Our annual Pride Survey shows that 17% of Generation Z currently identifies as LGBT+.
Our annual Pride Survey shows that 17% of Generation Z currently...
18% of consumers say in the past month, they have made a conscious decision to buy products that are produced in safe and ethical working conditions.
18% of consumers say in the past month, they have made...
We saw a 19% improvement in AI prediction accuracy for advertising decision-making when combined with Human Intelligence.
We saw a 19% improvement in AI prediction accuracy for advertising...
Ipsos analysis reveals that ads that combine empathy and creativity lead to a 20% increase in sales and foster stronger brand loyalty.
Ipsos analysis reveals that ads that combine empathy and creativity lead to a ...
Ads with a high DEI score 21% higher on empathy and 18% higher on creative ideas than ads with a low DEI score.
Ads with a high DEI score 21% higher on empathy and 18% higher...
22% of Americans say their top priority for leisure travel is to attend a major life event (wedding, graduation, etc). What the Future Leisure explores.
22% of Americans say their top priority for leisure travel is to attend...
23% of consumers aged 55+ haven shown interest in eating alternative proteins. This increases to 46% among younger consumers.
23% of consumers aged 55+ haven shown interest in eating alternative proteins...
About one in four shoppers believe AI would be most helpful for finding a lower-priced product (24%).
About one in four shoppers believe AI would be most helpful for finding...
Elen Alexov Vice President, Marketing, North America
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