Decoding Gen Alpha Beauty: Unlocking the Tween Market

The tween beauty market is booming. Fueled by social media and influencer marketing, younger shoppers are poring over complicated skincare routines, flooding beauty retailers, and passionately proclaiming their favorite brands and products.

In this webinar, experts from Estée Lauder and Ipsos dive into the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend. Through Ipsos community discussions and qualitative focus groups, we explore what’s capturing the hearts of young consumers, the motivations driving their purchasing decisions, and why it’s more important than ever for brands to engage with them responsibly and ethically.

Key topics discussed include:

• The products tweens use, their skincare routines, favorite brands, and shopping habits
• Sources of beauty information, the influence of social media, and the impact of beauty trends on mental health
• The role of parental involvement in shaping purchasing decisions and the delicate balance between safety and self-expression
• Future opportunities for brands to build trust and engage authentically with this influential demographic

Speakers

• Colleen Funkey, Vice President Consumer Insights, The Estée Lauder Companies, Inc.
• Monica Morgenthal, Executive Director, NA Cultural Insights & Capabilities, The Estée Lauder Companies, Inc.
• Christy Schmitt, Moderator, Ipsos Qualitative
• Phoebe Hicks, Community Manager, Ipsos Communities