Ipsos and its clients celebrate nine wins at the 2024 ARF Ogilvy Awards

New York, NY, October 1, 2024 – With a total of nine awards, including six silvers and a gold prize, Ipsos, one of the largest market research and polling companies globally, triumphed alongside its clients at the Advertising Research Foundation’s (ARF) 2024 David Ogilvy Awards.

Since 1993, the ARF Ogilvy Awards have celebrated the research behind the industry’s most innovative and impactful advertisements. This year, seven campaigns shaped by Ipsos’ insights were recognized by the ARF jury— a testament to both Ipsos’ cutting-edge methodologies and the business results they get for the world’s leading brands.

“It’s an honor to have our team singled out against strong competition on one of the industry’s biggest nights,” said Pedr Howard, Executive Vice President & U.S. Creative Excellence Service Line Leader.

“It’s clear that when it comes to creating, evaluating, and refining campaigns that command consumers’ attention and shape their expectations, Ipsos remains ahead of the curve.”

Several Ipsos experts also took the stage to present at the ARF’s Creative Effectiveness Conference. Howard explained how AI could make ad evaluation more accessible for brands with large numbers of digital assets, while Janelle James, Senior Vice President and U.S. Head of Cultural Intelligence, discussed the importance of balancing artificial intelligence with human ingenuity in market research. Rachel Rodgers, Senior Vice President, Creative Excellence, shared the results of experimenting with AI to judge the Ogilvy awards.

Read more about some of Ipsos’ wins at the 2024 Ogilvy Awards below.

Intuit Mailchimp won gold in the Business-to-Business category with the “Turn Clustomers into Customers with Intuit Mailchimp” campaign.

As the industry leader in email marketing and relationship management, Intuit Mailchimp is relied on by millions of people around the world. To extend their reach with professionals and enterprise clients, they called upon Ipsos to develop, refine, and execute an out-of-the-box campaign which differentiated Mailchimp from competitors and solidified it as the ideal option for marketing needs of all kinds.

Ipsos leveraged its innovative creative testing framework, Creative|Spark, to test the "Clustomer" campaign at various stages, from conceptualization to localization. This data-driven approach ensured the final product, which scored higher than 95% of ads in the Ipsos database, resonated with its specialized target audience.

Discover Financial Services won silver in the Financial Services & Insurance category with its “Especially for Everyone” campaign.

Discover, a leading digital banking and payment services company, wanted to build upon its highly successful credit card franchise and drive growth across its product line. So Ipsos helped them take a central insight — that all consumers desire to be treated equally, regardless of status — and develop it into a highly impactful campaign.

Discover relied upon Ipsos Creative Labs to develop and refine its concept through fast-paced qualitative and quantitative research, before leveraging Ipsos’ Creative|Spark methodology to validate in-market sales and assess the campaign in context. This final product, the “Especially for Everyone” campaign, led to significant increases in awareness, account openings, and new customer acquisition.

Abbott won silver in the Government, Public Service & Non-Profit category with its “Don't Mess With Your Melon” campaign.

To raise awareness about undiagnosed concussions, Abbott partnered with Ipsos on the “Don’t Mess With Your Melon” campaign. Ipsos Creative Labs employed a rigorous blend of qualitative and quantitative research to test various creative approaches before landing on a unique animated advertisement. Ipsos’ Creative|Spark solution further validated and optimized this concept, ensuring the final product would be memorable and relatable for a diverse range of audiences. This research-driven approach helped Abbott communicate an important message in a heartfelt and informative fashion that connected with audiences and partners alike.

Shipt won silver in the Best New or Emerging Brand category with its “Delight in Every Delivery” campaign.

Shipt, an emerging brand looking to stand out in the crowded grocery delivery space, decided to partner with Ipsos to refine its brand narrative. With the help of Ipsos Creative Labs, they discovered that a campaign built around personalization and human connection would resonate the most with their audience. This insight led to the "Delight in Every Delivery" campaign, which highlighted Shipt's commitment to meeting individual shopping preferences with a human touch. Further research with Ipsos Creative|Spark validated and optimized the campaign, ensuring that the final campaign drove an increase in memberships and revenue.

Ipsos was also involved with winning campaigns from Kahlua, the Ad Council, and AT&T Retail Marketing.

For further information, please contact:

Christopher Good
Communications Associate
[email protected]

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating 
in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

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