Leisure
In What the Future: Leisure, experts explain how Americans spend their time off the clock — and where leisure will go in the years to come.
Consumers have more options for leisure than ever before thanks to digital technology and new work models. But Ipsos research shows they also feel time-pressed, and how they afford and spend their leisure time hardly feels like a break.
In our always-on culture, relaxation feels out of reach. Even planning a vacation can be stressful. For businesses, this presents both a challenge and an opportunity. Consumers need leisure options that offer simplicity, ease and genuine enjoyment. There are lessons beyond leisure itself, too. Overwhelmed people are looking for that simplicity in everything: from user- to customer-experiences.
Could new work models help us find more leisure time? Can media conglomerates create sustainable business models to produce quality TV content? How will climate change and digital technologies shape our leisure?
In What the Future: Leisure, expert academics and senior leaders from Visa, Hilton and WNDR Museum explore Americans’ shifting attitudes and outlooks on their evolving pastimes, and how climate and technology will influence everything from travel and entertainment to financial services and culture.
Register for our August 13 webinar now
For full results, please refer to the annotated questionnaire or the Ipsos What the Future: Leisure Survey data tables
Letter from the Editor
Americans need a break. But can we take it? Matt Carmichael, What the Future editor, head of the Ipsos Trends & Foresight Lab |
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Shifts
Shifts: Hybrid living, screen life and living for today Trevor Sudano Principal, Ipsos Strategy3 |
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Interviews & Features
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