Parenting
It’s said that parents have the hardest job in the world — and that job comes with plenty of hopes, fears, and unmet needs that brands should be paying attention to. What the Future: Parenting offers exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them today and in the years to come.
What the Future: Parenting also explores how forces like climate change, technological innovation, and shifting social norms could reshape family dynamics and parenting styles in the years to come, and what those changes means for industries as varied as technology, health, food and beverage, education, and finance.
Want more foresight content? Subscribe to the What the Future newsletter for new topics each month. And join us on March 19th as What the Future editor Matt Carmichael shares exclusive U.S. data from our Future of Parenting study.
For full results, please refer to the annotated questionnaire.
Letter from the Editor
How technology is reshaping family dynamics and parenting in the future Matt Carmichael, What the Future editor, head of the Ipsos Trends & Foresight Lab |
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Shifts
The changes in people, markets and society that will shape the future of parenting Trevor Sudano, principal, Ipsos Strategy3 |
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Interviews & Features
How today’s parents are raising tomorrow’s leaders differently Rachel Minkin, research associate, Pew Research Center |
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The futures parents want — and expect —for their children Brand insights from Ipsos’ Sheena Singh |
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How brands can navigate complex parenting styles Catherine Bertrac, senior vice president of marketing, Kinder |
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Why brands should support modern parents against old biases Brand insights from Ipsos’ Melissa Dunne |
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How AI can (maybe?) make parenting roles more equal Avni Patel Thompson, founder, Milo |
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How climate anxiety is shaping people’s decisions to have kids Jade Sasser, podcaster; associate professor, University of California, Riverside |
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Why parenting leads to greener perspectives (and purchases) Brand insights from Ipsos’ Alicia Levers |
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Brand insights from Ipsos’ Philip Ryan |
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Read next → |
