Building Influential Brands in KSA: Ipsos Speaks to Google and STC

What makes a brand influential?

Results of the Most Influential Brands survey conducted by Ipsos in KSA showed that Google was the most influential brand in the Kingdom, and STC was one of only 2 local brands to make the Top 10 list. To understand more about what makes these brands so influential, Ipsos spoke to Mr. Lino Cattaruzzi, the MD of Google in MENA, and Mr. Mohammed Abaalkheil, the GM of Corporate Communications at STC, who gave us very valuable insights on the drivers behind their brands’ success, the challenges and opportunities for brands, and where they believe their companies are heading in the future.