Brand Image

most influential brands saudi arabia 2021
Brands Survey

Most Influential Brands in Saudi Arabia - 2021

Ipsos' Most Influential Brands Survey for Saudi Arabia shows technology and digital brands in the lead, with 2 local brands making the top 10.
influential brands in saudi
Brand Measurement Survey

Most Influential Brands in Saudi Arabia - 2020

Ipsos' Most Influential Brands Survey for Saudi Arabia shows technology and digital brands in the lead, with 3 local brands making the top 10.
Corporate Reputation
Corporate Publication

Corporate Reputation: The key questions answered

How to unlock the value of reputation for businesses.
The Most influential brands in Saudi Arabia
Brands Survey

Building Influential Brands in KSA: Ipsos Speaks to Google and STC

What makes a brand influential?
Mind the Promise Experience Gap
Customer Experience Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
Most Influential Brands in KSA
Brands Survey

Google is Saudi Arabia’s Most Influential Brand, According to Ipsos Survey

Ipsos Most Influential Brands Survey for KSA shows Tech & Digital brands in the lead, 2 local brands make the top 10
Most Influencial Brands in KSA
Brands Survey

Ipsos Launches Most Influencial Brands in Saudi Arabia

For the first time in Saudi Arabia, Ipsos is launching the 'Most Influential Brands Survey'.
Does Byron Sharp’s Philosophy Work for Innovation?
Marketing Publication

Does Byron Sharp's Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
Brand Growth: More People, More Often or Both?
Brand Image Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.