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Consumer Sentiment Index Saudi Arabia Jeddah Riyadh
Consumers

KSA Primary Consumer Sentiment Index - July 2025

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Riyadh Jeddah Influential Brands Top Brands in Saudi
Brands

Most Influential Brands in Saudi Arabia – 2024

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KSA Riyadh Jeddah Consumer Sentiment
Consumers

KSA Primary Consumer Sentiment Index - May 2025

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All content

  • Business Survey

    Entrepreneurialism alive and well in the time of the pandemic

    Entrepreneurial spirit is up among women and younger adults.
  • Ipsos Update Publication

    Ipsos Update - January 2021

    Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
  • Society Survey

    Spotlight*KSA: Happiness in Saudi Arabia

    Measuring the level of happiness in Saudi Arabia.
  • Public Health Survey

    Global predictions for 2021

    After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
  • Public Health Survey

    Anxiety, stress and loneliness: COVID’s toll on the lives of workers

    New 28-country survey for the World Economic Forum reveals most employed adults report experiencing significant work-related disruption with a negative impact on their wellbeing.
  • Public Health Publication

    A Year in Review - 2020

    This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
  • Consumer Behaviour Publication

    The Science of Behaviour Change

    The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
  • Food Trends 2020

    The changing food habits and attitudes of consumers in Saudi Arabia during the pandemic.
  • Environment Publication

    Climate change: citizens are worried but torn between a need to act and a rejection of constraints

    As a key global player in the energy sector that is committed to achieving carbon neutrality by 2050, EDF presents the findings of a new, broad scope opinion study conducted by Ipsos for the second consecutive year in 30 countries, covering two-thirds of the world’s population and featuring some of the biggest CO2 emitters. EDF’s goal is to produce a yearly international status report on opinions, knowledge, expectations and levels of commitment with regard to climate change, to nurture thinking and contribute to the constructive search for solutions for the future.
  • Healthcare Publication

    Great expectations: Developments and dynamics of a COVID-19 vaccine

    The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
  • Ipsos Update Publication

    Ipsos Update - December 2020

    The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
  • Public Health Survey

    Global Health Service Monitor 2020

    Our new 27-country survey finds rising levels of satisfaction and trust in health services as the world battles against the coronavirus pandemic. Waiting times and lack of staff are the main challenges perceived by the public.