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Understanding Consumer Behavior in Saudi Arabia: Pre-Post Black Friday Insights
Pre-Black Friday buzz, irresistible deals, and social media discoveries led shoppers in Saudi Arabia to spend beyond their plans, with online platforms dominating. Key insights reveal what brands need to win the post-event market.
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Spotlight*KSA - Online Shopping Behaviour & Attitudes
As part of the Spotlight*KSA series, this report explores public attitudes and behaviour regarding online shopping in Saudi Arabia.
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AI in Radio: A Game-Changer or Just Missing the Human Touch?
The radio landscape is changing globally, with streaming and podcasts reshaping how we listen—and now, AI is adding a new layer.
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Spotlight*KSA - Shopper Behaviour & Attitudes
Despite valuing products over experiences, shoppers in Saudi Arabia are quite deliberate in their purchase decisions.
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Spotlight*KSA - Views on food & health
Despite 83% of people in Saudi Arabia believing they're in good health, their habits suggest a disconnect between perception and reality.
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Saudi Arabia's 2034 World Cup Bid: A Global Buzz!
Saudi Arabia’s bid for the FIFA World Cup 2034 is generating immense global excitement.
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Spotlight*KSA: Views On Inflation
As part of the Spotlight*KSA series, this report delves into public perceptions regarding the rising prices in the Kingdom.
Brand
How do you create a brand that evolves and wins with changing context?
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Saudi Arabia’s Primary Consumer Sentiment Index - May 2024
Consumer sentiment index in Saudi Arabia is at 72.7.