Analysis of the dynamic streaming landscape in KSA during Ramadan.


We are delighted to announce the release of our latest report, Streaming360, providing an extensive analysis of the dynamic streaming landscape in KSA during Ramadan.

The report highlights the revolutionary impact of hybrid models, led by 19 homegrown platforms in MENA, offering a diverse mix of AVOD, ad-supported SVOD, and FAST services, shaping the future of streaming.

Shifting focus to the KSA, streaming behaviors reveal a deep-rooted affinity for diverse content consumption. During Ramadan, users engage with platforms frequently, prioritizing high-quality streaming and content variety.

Moreover, the report sheds light on dominant platforms such as YouTube Music and Spotify in the music streaming realm, with a surge in podcast consumption led by YouTube and Spotify.

In navigating these dynamic trends, strategic adaptation to evolving consumer behaviors is crucial for staying ahead in this competitive landscape.

We invite you to subscribe to Streaming360 for exclusive access to comprehensive insights!

Media & Brand Communication