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Spotlight*KSA – The 2024 Ramadan Handbook
The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
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Most Influential Brands in Saudi Arabia – 2023
Ipsos' Most Influential Brands Survey for Saudi Arabia shows a technology brand in the lead, with 6 local brands making the top 10.
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The Metaverse and The Future of Travel: Five Things to Consider About Travel in the Metaverse
The Metaverse's impact on travel and tourism.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA
The changing shopping behaviors and e-commerce's impact on consumers in MENA.
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