Spotlight*KSA – The 2024 Ramadan Handbook

The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.

Ramadan Riyadh Jeddah Lantern

The report reveals that 6 in 10 individuals in the kingdom rely on online sources to obtain information about brands, where social media platforms (32%) take the lead. Moreover, the “Content Explorer” (31%) makes up the largest Ramadan persona in KSA, where People who fit this persona are digital enthusiasts who engage deeply with Ramadan-related programs and content on social media.

Click below for the full KSA and MENA reports.