Most Influential Brands in Saudi Arabia - 2021

Ipsos' Most Influential Brands Survey for Saudi Arabia shows technology and digital brands in the lead, with 2 local brands making the top 10.

Ipsos has announced the results of its “Most Influential Brands” survey, which is a global Ipsos initiative, with the 2021 edition representing the fourth year the survey is conducted in Saudi Arabia. A total of 120 national, regional, and global brands were included and their impact on the local consumers was evaluated. The selected brands were studied in-depth based on a number of dimensions that include “Trustworthiness”, “Engagement”, “Presence”, “Leading Edge”, and “Corporate Citizenship”, in addition to the key variables that make up the “Influence index”.

The survey included brands across a wide range of sectors and industries, including, but not limited to Financial Services, Telecommunications, Retail, Food & Beverage, Automotive, Technology, and Fashion, among others.

Top 10 Influential Brands in Saudi Arabia:

  1. Google
  2. Noon
  3. Apple
  4. YouTube
  5. WhatsApp
  6. STC
  7. Samsung
  8. Almarai
  9. Huawei
  10.  Facebook

Top 10 Local Brands:

  1. STC
  2. Almarai
  3. Jarir Bookstore
  4. Panda
  5. Saudia Airlines
  6. Nadec
  7. Saudia Dairy
  8. Al Rajhi Bank
  9. Nahdi
  10.  HungerStation

Media & Brand Communication