Most Influential Brands in Saudi Arabia - 2021
Ipsos' Most Influential Brands Survey for Saudi Arabia shows technology and digital brands in the lead, with 2 local brands making the top 10.
Ipsos has announced the results of its “Most Influential Brands” survey, which is a global Ipsos initiative, with the 2021 edition representing the fourth year the survey is conducted in Saudi Arabia. A total of 120 national, regional, and global brands were included and their impact on the local consumers was evaluated. The selected brands were studied in-depth based on a number of dimensions that include “Trustworthiness”, “Engagement”, “Presence”, “Leading Edge”, and “Corporate Citizenship”, in addition to the key variables that make up the “Influence index”.
The survey included brands across a wide range of sectors and industries, including, but not limited to Financial Services, Telecommunications, Retail, Food & Beverage, Automotive, Technology, and Fashion, among others.
Top 10 Influential Brands in Saudi Arabia:
- Noon
- Apple
- YouTube
- STC
- Samsung
- Almarai
- Huawei
Top 10 Local Brands:
- STC
- Almarai
- Jarir Bookstore
- Panda
- Saudia Airlines
- Nadec
- Saudia Dairy
- Al Rajhi Bank
- Nahdi
- HungerStation
