Ipsos has announced the results of its “Most Influential Brands” survey, which is a global Ipsos initiative, with the 2021 edition representing the fourth year the survey is conducted in Saudi Arabia. A total of 120 national, regional, and global brands were included and their impact on the local consumers was evaluated. The selected brands were studied in-depth based on a number of dimensions that include “Trustworthiness”, “Engagement”, “Presence”, “Leading Edge”, and “Corporate Citizenship”, in addition to the key variables that make up the “Influence index”.
The survey included brands across a wide range of sectors and industries, including, but not limited to Financial Services, Telecommunications, Retail, Food & Beverage, Automotive, Technology, and Fashion, among others.
Top 10 Influential Brands in Saudi Arabia:
Top 10 Local Brands:
- Jarir Bookstore
- Saudia Airlines
- Saudia Dairy
- Al Rajhi Bank