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Consumer Behaviour

Consumer Behaviour

Decoding Ramadan 2026 Shopping Behavior and Influencer Impact in UAE & KSA

Consumer Behaviour Survey

2026 Ramadan Consumption Report

Brands invest millions in Ramadan campaigns yet see muted returns, this joint ArabyAds and Ipsos report reveals why consumer behavior fundamentally shifts during the Holy Month.

18.02.26

Middle East - Primary Consumer Sentiment Index - March 2018

Consumers Survey

Saudi Arabia's Primary Consumer Sentiment Index - March 2018

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.

16.03.18

Middle East - Primary Consumer Sentiment Index - February 2018

Consumers Survey

Saudi Arabia's Primary Consumer Sentiment Index - February 2018

The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for Saudi Arabia.

16.02.18

Consumer Behaviour Survey

Ipsos Launches Mobile Package Solution Driven by Behavioural Science

Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.

23.01.18

Consumer Behaviour Publication

The Future of Mobility - On the Road to Driverless Cars

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.

25.10.17