Consumers

KSA Primary Consumer Sentiment Index - March 2026
Consumers Survey

KSA Primary Consumer Sentiment Index - March 2026

Consumer sentiment index in Saudi Arabia stands at 71.6
Saudi Arabia economy
Consumer Behaviour Survey

Saudi Arabia’s Primary Consumer Sentiment Index - May 2024

Consumer sentiment index in Saudi Arabia is at 72.7.
shopping online
Consumers Survey

Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA

The changing shopping behaviors and e-commerce's impact on consumers in MENA.
female world cup fan
Sports Survey

Profile: The Female World Cup Fan

What does the female World Cup fan look like?
prices calculator saudi
Economy Survey

Views on Inflation in Saudi Arabia

Is inflation the top concern in Saudi Arabia?
Humanising omnichannel | Ipsos
Consumers Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.
Convergent commerce | Omnichannel | Ipsos
Shopper Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
consumer confidence index | Ipsos
Consumers Survey

As Delta spreads, global consumer confidence is frozen in place

Few countries experience meaningful change in sentiment.
Addressing the Sustainability Say-Do Gap
Consumer Behaviour Publication

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.
banks in Saudi Arabia
Consumers Survey

BankScape KSA

Results are now available with data and insights about the financial sector in Saudi Arabia.
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