Media

Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.

Written By Elie Aoun, CEO, Ipsos Media Cluster in MENA, for ArabAd Magazine.

An in-depth look into the online world, through consumer-based insights about the ICT sector in the Middle-East.

Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.

Perceptions of locals towards news and media in Saudi Arabia and their trust towards the sources and broadcasters.

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.

How early communication research enables marketers to make more creative, bolder advertising…faster.

Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category.

While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?