Shopper

KSA Riyadh Jeddah Ramadan 2025
Shopper Survey

The 2025 Ramadan Handbook – Saudi Arabia Edition

The 2025 Ramadan Handbook explores consumer behaviors, shopping trends, and attitudes towards advertisements, featuring five distinct personas that highlight the varied experiences of the holy month, as well as the top 10 most prominent Ramadan brands in the country.
E-Commerce Survey

Ipsos in MENA Launches Syndicated E-Commerce Study

A new study looking at online shopping behaviors in KSA, UAE, and Egypt.
Black Friday | Ipsos
Shopper Publication

Black Friday: Shifting its Centre of Gravity

Ahead of Black Friday 2018, Tim Denison traces the history of a retail event that has evolved into a global phenomenon. But what is different now to previous years, what can retailers learn, and what shape can we expect Black Friday to take in the future?
The Evolution of Shopper Behaviour
Consumer Behaviour Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.
The Online Shopper - KSA
Shopper Publication

The Online Shopper in Saudi Arabia

The report sheds light on KSA consumers' shopping behavior across both online and offline channels, including adoption levels, drivers, and barriers to using each channel.
Shopping behaviours
E-Commerce Survey

The Desertification of Main Street: Where Has Everybody Gone?

The move toward online shopping coincides with a decline in the presence and use of physical retail establishments. This is according to a study exploring the changes in shopping habits and environments conducted by Ipsos Global Advisor in 24 countries around the world.
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