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  Brands Publication

  Brand Purpose: What’s the Point of You?

  Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

  01.12.17
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  Curiosity Newsletter Publication

  Curiosity Newsletter - December 2017

  Keeping watch on emerging trends and analyzing them in context will certainly be crucial for brands to remain successful.
  In our final issue of Curiosity for 2017, we hope this compilation of thoughts and ideas will inspire your plans for the new year.
  

  30.11.17
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  Brands Publication

  Future-Proof Your Brand

  We are seeing disruptions that are shaking up categories today like never before. These disruptions will have a fundamental impact on the way consumers relate to your brand.

  27.11.17
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  E-Commerce Publication

  #ShopperHacks with Ron Fernandez

  Introducing a new series #ShopperHacks, and Ron Fernandez, Regional Director for Shopper in Asia Pacific.

  27.11.17
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  Media Measurement Survey

  Ipsos Affluent Survey - 20th Anniversary Celebration and Media Event

  Ipsos Affluent Survey is Asia’s reference study for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 20% by income of the APAC population.

  27.11.17

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  Communications Publication

  Black Friday: The Story So Far (2017)

  In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

  27.11.17
• Consumer Behaviour Publication

  Behavioural Science

  Behavioural Science at Ipsos is the use of psychology to help both public sector and brands meet their goals. The theories and methods from psychology work alongside MR techniques to understand and predict behaviour, generating total customer understanding.

  09.10.17
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  Curiosity Newsletter Publication

  Curiosity Newsletter - September 2017

  The papers we have selected for you this month discuss how we are integrating new expectations of speed, digital and intuitiveness in the way data is collected, and how innovation is bringing us closer to the consumer.

  14.09.17
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  International Publication

  Chinese International Travel Monitor 2017

  This is the sixth edition of the Hotels.com™ Chinese International Travel Monitor (CITM), which takes a comprehensive look at the impact on global travel by mainland Chinese travelers.

  31.08.17
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  Mystery Shopping Publication

  Designing a ‘Smarter’ Mystery Shopping Program

  Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.

  02.08.17
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  Social Listening Publication

  Using Social Intelligence for a Sharper Vision of your Brand and Category

  Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.

  16.07.17