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  Music Publication

  Targeting Millennials Using Music Streaming Apps

  With the significant improvement in infrastructure and mobile technology proliferation, digital entertainment is increasingly popular in Asia Pacific. And as the average cost of data plans comes down while the respect for the need to pay for music content gradually heightens, demand for digital music entertainment in the region grows.

  16.04.18
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  Women Survey

  International Women’s Day: Global Misperceptions of Equality and the Need to Press for Progress

  To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.

  06.03.18
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  Society Publication

  African Lions: Who are Africa’s rising middle class?

  The African middle class are thriving, and with that brings new opportunities. But who exactly are the African middle class? And how can we understand more about them?

  13.02.18
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  Customer Experience Publication

  Get Fair or Fail: Why Fairness is Key to Business Success

  Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?

  29.01.18
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  Package Testing Survey

  Ipsos Launches Mobile Package Solution Driven by Behavioural Science

  Recognising that successful package design must perform well in-store and drive saliency on the mobile devices where people increasingly shop, Ipsos Marketing has developed a behaviourally driven pack testing solution.

  23.01.18

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  Brands Publication

  Brand Growth: More People, More Often or Both?

  The contribution of existing customers to brand growth.

  22.01.18
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  Market Research Survey

  Ipsos Predictions for 2018

  The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.

  08.01.18
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  Healthcare Publication

  The Future of Intelligent Things

  How connected health is disrupting the world of MedTech

  02.01.18
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  Audience Measurement Publication

  Audience Measurement 5.0 - Pushing the Boundaries

  We are entering the Fifth Age of Audience Measurement. It is an age where methodologies are being re-calibrated in response to a fast-changing media environment and where the quest for total understanding of audiences is higher than it has ever been. It is also an era where politics and economics are far greater barriers to progress than technical concerns.

  14.12.17
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  Consumers Survey

  Perception vs Reality: Singaporeans Most Accurate in APAC

  Singapore, 06 December 2017 – Ipsos’ latest “Perils of Perception” survey highlights how wrong the online public across 38 countries are about key global issues in their country.

  12.12.17
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  Brands Publication

  Brand Purpose: What’s the Point of You?

  Brand purpose has been one of the most hotly debated marketing topics of the last ten years, celebrated as a business model for growth and debunked as cod strategy in equal measure.

  01.12.17