Consumer Behaviour

To help our clients, Ipsos conducted a self-funded survey on evolving consumer opinions and behaviours with a focus on SEA region

Life in the new normal: 71% of Singaporeans are worried about contracting the virus, half don’t intend to travel this year even if it is allowed, and majority intend to continue online shopping

Considerations and actions before, during and after coronavirus.

What’s next for brands during the COVID-19 pandemic?

In the Ipsos Global Trends 2020, we uncovered the attitudes and values of more than 22,000 people in 33 countries around the world. Using advanced analytics and expert analysis on this huge data set, we have identified 12 trends and 36 values that will dominate the world in the 2020s.

Join us on our webinars to better understand the dynamics of the current outbreak and its impact on people and brands around the world.

How brands can help people to win the war to survive, then revive.

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.