Consumer Behaviour


Innovation Publication

Forecasting in challenging times

Considerations and actions before, during and after coronavirus.
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?

[Webinar] Ipsos Global Trends 2020: Certainty in Times of Crisis

In the Ipsos Global Trends 2020, we uncovered the attitudes and values of more than 22,000 people in 33 countries around the world. Using advanced analytics and expert analysis on this huge data set, we have identified 12 trends and 36 values that will dominate the world in the 2020s.

Ipsos Webinars: April 2020

Join us on our webinars to better understand the dynamics of the current outbreak and its impact on people and brands around the world.
Healthcare Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
Market Research Publication

Signals #2: Understanding the Coronavirus Crisis

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.
Consumers Publication

Coronavirus & behaviour change: What does it mean for brands?

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.
Environment Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.
E-Commerce Publication

Ipsos Launches Syndicated E-Commerce Study

A global study focused on helping you to drive online sales and future-proof your strategies