Consumers

Put people at the heart of your decisions.

The new dimensions of health & wellbeing

Ipsos’ Future of Insights series examines the various ways the insight function is transforming and how to elevate its impact.

Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.

Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).

New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.