Consumers

Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).

New global data from Ipsos shows pharmaceutical and banking companies see a rise in trust. Government remains the least trusted sector, despite a small uptick.

Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.

What Now? What Next?

How brands' communication travel across cultures?

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.

Getting an accurate and complete answer to the question of who you compete with is critical.

Findings from Ipsos Global Trends Survey 2021