Consumers


Market Research Publication

Ipsos Update - August 2020

A monthly round-up of Ipsos research and analysis from around the world.
Coronavirus Publication

Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.

People need behavioural support strategies to resume activities amid COVID-19

Governments need to facilitate re-engagement while also protecting the population from infection.

[Webinar] Evolving With The Consumer

Learnings Uncovered Using Social Data for Staying Relevant in the COVID-19 Era
Brands Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
Trends & Prospective Publication

The Beauty Triangle

The role of beauty for women in China, Korea and Japan.
Big Data Publication

A matter of fact?

Practical steps for making Big Data work.
Public Health Publication

Signals #9: Understanding the coronavirus crisis

This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
Consumers Publication

The role of culture in a global crisis

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.