Market Research

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.

Bright sparks and bold ideas.

Generational differences (and indeed similarities) help us to understand what is going on now – and shine a light on how change happens in our markets, unlocking our ability to plan for the future. 

An event hosted by Ipsos in Singapore

Join us at one of our Global Voices of Experience webinar sessions to hear from our global Experience experts

In an ever-evolving technological landscape, prioritizing customer-centricity has become essential for companies aiming to thrive.

Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.