November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.
The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
As the ASEAN bloc continues to grow and move towards greater economic integration, Ipsos has written a series of publications that are focused on Go to Market strategy in Southeast Asia.
After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
In 2017-2018, Ipsos and the Water & Development Alliance (WADA) conducted a study to map the hypothesized direct gendered impacts (“women and water”) and the pathways to indirect empowerment impacts (“the ripple effect”) of water programming, and to collect primary data to assess whether these hypotheses can be supported.
