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Featured insights & publications

Global Trends Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

23.09.25

What Worries the World Survey

What Worries Thailand? August 2025

29.08.25

Education Survey

Thailand's Educational Crossroads: Insights from the Ipsos Education Monitor 2025

28.08.25

Society Survey

Ipsos Equalities Index 2025: Thailand Highlights

14.08.25

What Worries the World Survey

What Worries the World – July 2025: Thailand Highlights

04.08.25

Social Media 30.06.25

Short-Form Social Misfits

Innovation 27.06.25

Ignite Growth with Collective Innovation

Mystery Shopping 27.01.25

Demystifying Mystery Shopping

All content

Global Advisor Survey

Thais' Attitudes to Ageing

Thais expect old age to start later and last fewer years than the global average, with earlier ideal ages for life milestones.

31.07.25
What Worries the World Survey

Top 5 worries for Thais in the first half of 2025

Income decline, job insecurity drive consumer caution, while "Cakeism" mindset persists

17.07.25
Consumer Confidence Index Survey

June 2025: Global consumer confidence rises for first time in five months

Sentiment is up significantly in both the Asia-Pacific and Europe according to the Ipsos Global Consumer Confidence Index for June 2025.

27.06.25
What Worries the World Survey

What Worries the World – June 2025

Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

27.06.25
Politics Survey

Global worry about the impact of Trump’s economic policies

In a new 29-country study we look at what the world thinks about President Trump’s economic policies and tariffs.

24.06.25
Sexuality Survey

Ipsos Pride Survey 2025: Thailand leads in key areas of LGBT+ acceptance

Thailand stands out in its progressive attitudes towards the LGBT+ community, demonstrating significantly higher support in several key areas compared to the global average and other APAC countries.

11.06.25
Artificial Intelligence (AI) Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

09.06.25
Global Advisor Survey

Decoding Populism in Thailand

Ipsos in Thailand explores key insights from the Ipsos Populism Report 2025

06.06.25
What Worries the World Survey

What Worries the World – May 2025

Conducted monthly in 30 countries among 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

29.05.25
Customer Experience Survey

CX Global Insights 2025: Unveiling Thailand's CX Landscape

Ipsos in Thailand Deep Dive into CX Global Insights 2025: Revealing “3B's” to Elevate Customer Experience Strategy with Data-Driven Insights in the Digital Age

26.05.25
Generations Survey

Ipsos Generations Report 2025

The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.

15.05.25
Politics Survey

Know the New America: April 2025

Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world

30.04.25

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