Ipsos Update – November 2026

Thailand Highlights:

• Thailand Consumer Pulse – As Thailand heads into 2027, economic uncertainty, household financial pressures and changing spending priorities continue to shape consumer sentiment.
• Ipsos Health Service Report: Thailand’s Healthcare Landscape in 2026 – Quality care, evolving health priorities and new expectations.

In this edition:

• Ipsos Health Service Report 2026 – Mental health has become the defining health issue of the post-pandemic era.
• Ipsos Reputation Council 2026 – Volatility is no longer a temporary disruption but a permanent reality.
• AXA Future Risks Report 2026 – Experts rank AI and big data as the world’s leading risk, ahead of climate change.
• Rethinking Wellness – The rise of wellness reflects consumer needs that cannot simply be dismissed.
• The Workplace Reality – Many employees are choosing stability over disruption and continuity over risk.
• The Life Well Lived is Camera-Shy – As economic uncertainty and mental health concerns grow, people are redefining what it means to live well.
• Ipsos Cost of Living Monitor 2026 – For many consumers around the world, financial insecurity remains a defining reality.
• Modern Milestones, Local Realities – Brands must prepare for increases in solo living and smaller households. (Kenya | India | Generations)

Also:

• Brazil's automotive market is undergoing one of the most dramatic transformations in its history – find out why.
• The Human Advantage Conference, supported by Ipsos, brought together researchers, leaders, experts and practitioners to explore the latest trends.
• Ipsos Synthesio analysed of 8.6 million monthly searches in the UK and US to find out who’s getting what for Christmas.
• The Global Entrepreneurial Wealth Report reveals a new phase of entrepreneurial confidence, with business owners around the world increasingly using AI.