Consumers


February 2025: Consumer confidence stable following last month’s uptick

Sentiment is mixed in both Latin America and Europe.
Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre.
Global Trends Events replay

Ipsos Global Trends 2024: Thailand's Edition

Join us for the local launch of Ipsos Global Trends 2024: In Search of a New Consensus
Generations Survey

Ipsos Generations Report: Unpacking Generational Shifts in Thailand

Uncover the evolving values and behaviours of Thai consumers - from digitally-native Gen Z to a growing silver generation
Digital Publication

Ipsos.Digital - your ultimate online research companion

Empower your decision-making with Ipsos.Digital, the ultimate platform for profound consumer insights.
Consumers Survey

April 2024: Consumer confidence largely up in Europe

In contrast, sentiment is mixed in the Asia-Pacific and Latin America.

What Worries Thailand? Half Thais rate current economic situation in the country as “bad"

More than 6 in 10 report job losses within their family or social circle due to recent economic conditions. Another 50% believe the cost of goods and services will cost more than they do now next year.

November 2023: Singapore sees the sharpest increase in consumer confidence

Sentiment is also up significantly in Poland, yet declines in Israel amid conflict.
Automotive Survey

Embracing the Green Drive: Exploring Thais' Perceptions of Electric Vehicles

84% of Thais say they are likely to buy an electric vehicle for their next purchase.