Consumers

Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.

Ipsos Global Trends: Fragmentation, Cohesion & Uncertainty

Applife is Ipsos proprietary app using mobile for qualitative research.

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.