Consumers

Ipsos Global Trends 2026
Global Trends Survey

The Search for Silver Linings: How Thai Consumers Are Finding Ways to Live Better in Uncertainty

Thailand Edition of the Ipsos Global Trends 2026 explores five dimensions shaping how Thai consumers navigate uncertainty, redefine wellbeing and seek greater control over what matters in their lives.
Consumer Confidence | Ipsos
Consumers Survey

Global Consumer Confidence Is Declining

Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.
Brand Growth: More People, More Often or Both?
Brands Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.
Are You Leveraging Your Path to Purchase as a Path to Growth?
Path to Purchase Publication

Are You Leveraging Your Path to Purchase as a Path to Growth?

Technology has created an omnichannel world that is bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
Ipsos Global Trends 2017
Trends & Prospective Publication

Ipsos Global Trends 2017

Ipsos Global Trends: Fragmentation, Cohesion & Uncertainty
AppLife
Qualitative Publication

AppLife

Applife is Ipsos proprietary app using mobile for qualitative research.
Consumers Publication

Consumer & Retail Audit

Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.
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